IntroductionWith the rise of powerful generative AI technologies, such as GPT-4, content creation is being reshaped through AI-driven content generation and automation. However, these advancements come with significant ethical concerns such as misinformation, fairness concerns, and security threats.

Preface The rise of AI chatbots has reshaped business domains internationally, including client assistance to e-commerce and more. As we enter the coming year, AI conversational AI advancement is expected to progress to a new level, embedding cutting-edge technologies to offer tailored, efficient, a

Introduction In today’s rapidly changing business world, staying ahead of the rivals is crucial. Competitive analysis has traditionally been a core approach for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this field. Tools driven by AI are trans

Introduction Social media marketing is evolving significantly in the last few years, driven by shifts in technology, user behavior, and business needs. A major transformation in the marketing landscape has been the rise of AI technologies. AI’s capability to reshape social media marketing is capturi